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A Prep Revival T-shirt For a Time When “F*ck” Wasn’t Printed on Socks

This shirt celebrates a simpler time in men’s fashion.

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Aug 15 2018, 4:17pm

You already know the god Ben Park made this.

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I don’t know about you, but I am getting a little sick of guys dressing like slobs. Shorts, tie-dyed T-shirts, gaudy sneakers, ugly Prada button-ups with flames printed on the front, statement tube socks, chest rigs. High fashion right now is frat boy meets a confused skateboarder on drugs lost in the Army surplus store. I’m not old or anything, but I remember a time not long ago where men were wearing simpler, classic outfits. Oxford cloth button-downs, jeans, shoes that you couldn’t also jog in. I am not suggesting we return to that, but maybe we could find a happy medium?

You might be familiar with Take Ivy, the essential mid-’60s Japanese photo book that showcases the best Ivy League looks. A sweet boy lounging in the quad at Princeton wearing Bermuda shorts, loafers with white socks, and a classic collegiate shirt makes for a great photo, but style-wise, it’s a bit too far. Luckily, Fraser Croll has made a Take Ivy logo t-shirt. The famous book’s simple logo in a nice green printed on the left breast of a crisp white T-shirt. Tuck it into some selvedge denim and let people know that you yearn for a time where madras was more fashionable than tactical fishing vests and the word “Fuck” wasn’t printed on your socks.

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