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Photo illustration by Ben Park.

The Pinkest Diamond in the World

Hannah Ghorashi

This $71.2 million diamond is millennial pink. #mood

Photo illustration by Ben Park.

It's common knowledge that millennials are responsible for the rapid demise of various industries that have so long been stalwarts of contemporary civilization: chain restaurants, cloth napkins, golfing, motorcycles, cereal—and last, but certainly not least, diamonds. Why? Fewer millennials are getting married than previous generations, and the ones who do are opting for rings fashioned from less expected stones like sapphires, or cheaper, lab-grown diamonds (or perhaps avocado pits from all that toast they're eating instead of investing in real estate).

If there's one diamond that could change the future of an entire industry, however, it's The Pink Star—the diamond that currently holds the world auction record for the most expensive Internally Flawless Fancy Vivid pink diamond ever sold (via Sotheby's) or graded (by the Gemological Institute of America). This 59.60-carat oval mixed-cut chunk of compressed carbon was mined by De Beers in South Africa in 1999, and is roughly the size of a quail egg. Though it sold for a steep $71.2 million last April at Sotheby's in Hong Kong, the diamond industry has yet to capitalize on The Pink Star's fortuitous hue, which aligns perfectly with this generation's chosen battle color: Millennial Pink. One Instagram post by Glossier featuring The Pink Star, captioned "#mood," could change everything. Doesn't proposing to yourself with a pink diamond seem like a meme waiting to happen?