A T-Shirt That Would Make Arnold Schwarzenegger Proud
A new brand wants you to leave your ratty gym clothes in the past.
Photo illustration by gym king Ben Park.
You may have heard of this little trend called athleisure. It has seemingly fashion-forward women donning unsightly two-toned leggings to get an acai bowl to #murder #out #that #brunch, and men wearing shoulder-bearing dri-fit tank tops to guzzle kombucha from a growler. I know it’s comfortable and more importantly sweat-wicking, but it is not THE LOOK. Still, I myself could be considered part of the problem. During these steamy summer months in the Rotten Apple, I will proudly trot through Soho wearing 5” shorts, a polo shirt, and athletic footwear. It’s a look I like to call “disgraced tennis player.” I think I am step above the normies, but maybe…I’m not! Gym clothes that look like gym clothes, maybe, just maybe, should be left in the gym?
Just a few days ago I was alerted to a new brand called YIWO which stands for Yeah, I Work Out. How cool is that? Anyway, they are making really interesting T-shirts, sweats, and, of course, tank tops that are inspired by the golden era of bodybuilding. In this time of overdesigned boutique running brands and $40 HIIT classes with a waitlist, it’s nice to see someone using unexpected references, creating clothes that show you are serious about fitness but also love looking cool.
Founder and avid weightlifter Jason Thome enlisted well-known bodybuilding illustrator Brett Lenger to do a unique series of three t-shirts to launch the new brand. My personal favorite reads “Squat ‘til you puke” because I want everyone I encounter to know that I don’t skip leg day. You can buy it right now at DSMNY. Run (on a high incline)—don’t walk. Always re-rack your weights. See you at GNC, losers!