Photograph courtesy of Loewe.

Loewe Releases a Collection Inspired by Charles Rennie Mackintosh

Finally, the Art Nouveau movement gets the merch it deserves!

by Rachel Tashjian
Nov 15 2018, 10:47pm

Photograph courtesy of Loewe.

Charles Rennie Mackintosh died in obscurity in 90 years ago, but 2018 is turning out to be the Glasgow, Scotland-born architect and artist’s biggest year yet. First, Mackintosh was the subject of a major exhibition at Glasgow’s Kelvingrove Museum, which celebrated 150 years since his birth and was met with record attendance. Now, Loewe is releasing a special collection inspired by the Glaswegian—finally, the Art Nouveau movement gets the merch it deserves!

Mackintosh is known for his dark masculine woodwork combined with cream tones, highly graphic shapes derived from nature, and lush floral and landscape paintings. He began as an architect but became artistically prolific, eventually making the aforementioned paintings, as well as furniture, textiles, and decorative objects. His chairs, in particular, are much beloved—and check out his gorgeous Hill House!

Mackintosh remained somewhat obscure throughout his life, though he was considered by many to be Frank Lloyd Wright’s European peer, and his influence is evident everywhere from early twentieth century painters to late twentieth century designers. If you oooh at Egon Schiele portraits and ahhh at ’70s postmodern interior design, THIS IS YOUR DADDY, AND THESE ARE YOUR CLOTHES!

Included in the collection, which is for both men and women, are silks, nubby knits, cashmeres, and mohairs—you know, all that good Scottish stuff—in earth tones and Glaswegian (!) regal gothic jewel tones like emerald, marigold, and an almost antique hot pink. The campaign images are shot with some of Mackintosh’s terrific chairs, and Loewe has even placed some of his botanical paintings onto coats and blankets. It’s time to cuddle up with some Arts and Crafts blankets and do arts and crafts.