Acne Studios’ Dance-Focused New Videos Just Dropped
Ukrainian ballerina Sonya Mohova shot the four short films on her iPhone.
Acne Studios is perhaps best known for bringing back the moto jacket, but their new campaign is a decidedly more baroque take on fashion. Acne’s Women’s Spring/Summer 2019 collection draws from the world of dance, featuring graphics from ballet posters and drawings from grand opera houses and Swan Lake.
In keeping with this theme, the ultra-modern brand commissioned Ukrainian ballerina Sonya Mohova to shoot four lo-fi short films of herself dancing in the collection. “I like shooting on an iPhone because it's simple and really lets you show your personality,“ Mohova told GARAGE. Mohova notes that Acne “does really good clothes for dance--very comfortable“ (although she acknowledges that she usually dances in more standard issue wares). Mohova says she often shoots videos of herself dancing on her iPhone, so she simply adapted that habit for this new campaign.
Editor's note: This post
Check out the full videos below.
Editor’s note: This story has been updated to correct a description that was inaccurate.