The Louis Vuitton Guide to the Siberian Airport
Members of Louis Vuitton's social media team were stranded at Irkutsk International Airport for three days (!!!)
It sounds like a scene from The Devil Wears Prada spliced into the middle of an episode of Lost. An Air France flight en route to Shanghai made an emergency landing in Siberia this week, stranding members of Louis Vuitton's social media team at Irkutsk International Airport for three days.
"The Siberian Adventure to Remember... #LostInIrkutsk," wrote Louis Vuitton Head of Social Media Corinne Lee on Instagram, a hashtag she and her fellow fashion refugees used to document their three-day ordeal. "Not allowed to leave the hotel without a visa," chimed in Senior Social Media Project Manager Agnes de Coroller (although the temperature was a wintry 1 degree Fahrenheit, so they might not have fared much better outdoors.)
The stranded Louis Vuitton team was headed to the Shanghai opening of Louis Vuitton's "Volez, Voguez, Voyagez" exhibition, which—ironically enough—is dedicated entirely to travel. The Irkutsk International Airport is a far cry from Charles de Gaulle—the Sleeping in Airports travel guide describes it as a "small single-terminal international airport with limited shopping and dining options," warning visitors of "small, dirty restrooms. Bring your own toilet paper!" In other words, there's no Irkutsk airport branch of Gosha Rubchinsky's OKTYABR skate shop in which to while away the hours.
Without recourse to fine dining and luxury shopping, the Louis Vuitton team was forced to gather in its hotel's London-themed pub and entertain itself by making a short film entitled "Stuck in Siberia," as their fellow passengers subsisted on a meager diet of Laduree macarons. The six-second glimpse of a gray-skied, snowy tarmac has all the makings of an early Oscars entry for Best Foreign Language Film—with its moody, post-Soviet ambiance and the backstory of adversity behind it, how could it not sweep?
GARAGE reached out to Louis Vuitton's social media team for comment, and will update if we hear back.