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7-Carat Tingles: Diamonds May Be Forever but ASMR is Here to Stay

Gabriella Karefa-Johnson

Anonymous Instagram star @breadfaceblog and slime-slinging sensation @craftyslimecreator trigger our Autonomous Sensory Meridian Response in Chanel, Repossi and Sidney Garber.

No one loves carbs quite as much as Breadface, the Instagram sensation who's cultivated a devoted following addicted to watching her smash her face—sometimes aggressively, other times gracefully—into various baked goods. Her particular brand of mindless entertainment involves watching the anonymous pastry fan take down a Balthazar bun, or savor the snap-crackle-pop of a crispy croissant. Call it highway-hypnosis for the digital age, but the near universal confusion that follows the black hole of a good Breadface binge almost always begs the question: How did I get here? Or, more importantly: Why did I stay?

It's the same curious draw that's inspired pages like @craftyslimecreator, where one can spend a staggering amount of time watching Alyssa J. mix and squish different homemade slimes. The result is a soothing and meditative experience— social media's answer to the stress-ball. Even so, somewhere around the 1 minute-mark it becomes clear: something else is driving your experience.

It is in this slightly uncomfortable, yet indisputably pleasurable intersection that one discovers the neurological phenomenon called Autonomous Sensory Meridian Response, more commonly known as #ASMR: a state of low-grade euphoria produced by specific visual and auditory, sensory triggers. Symptoms are often characterized a by a tingling sensation on the skin, and a generalized feelings of pleasure. Not unlike those produced by that perfect diamond, dazzling gemstone, or envy-inducing emerald.

Here, for the jewelry junkies and Instagram-obsessed, GARAGE presents "Fine Dining," an ASMR inspired experience.