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Here's What Raiding 50 Years of The North Face Archive Looks Like

GARAGE Magazine

From hikers to hypebeasts, The North Face has been shaping sportswear since the Summer of Love. Photographed by Bruno Staub. Styled by Mel Ottenberg.

The Grateful Dead played at their Northern California launch party and the Notorious B.I.G. flaunted their Nuptse jacket in the 1990s: The North Face has always reshaped what an outdoor brand could be. In the first of a series in which GARAGE visits the archives of historic brands, we survey five decades of trailblazing designs with model Constance Jablonski.

Constance Jablonkski wears Baltoro jacket by The North Face (c. 1998), mountain jacket with Ladder Lock hood (c. 1992) worn as head wrap by The North Face courtesy of Joey Ones/GoreTexHoarders da Bronx, Nite Ize spotlight by Petzl from REI, carabineers by Petzl, Black Diamond, and Mountain Rock
Top by Balenciaga, bodysuit by Norma Kamali, Tonar pants by The North Face (c. 1988), Steep Tech fleece jacket worn around the waist by The North Face (c. 1980s) courtesy of Procell, banner by The North Face, medical kit from REI, harness by The North Face, helmet by The North Face (c.1998)
Sweater by Givenchy, bodysuit by Tom Ford, overalls by The North Face (c. 1996) courtesy of The North Face Archive, fleece jacket worn as head wrap by The North Face, pin by Gosha Rubchinskiy, backpack (c. 1969) and sleeping bag (c. 2008) by The North Face, cross-body GPS case (c. 1998) and bandanna worn as wrist tie by The North Face, boots by The North Face throughout.
Mountain medic jacket by The North Face (c. 1990), mountain suit by The North Face (c. 1987), jumpsuit by Marc Jacobs, spotlight by Nite Ize, belt by The North Face, helmet by The North Face (c. 1998), socks by Smartwool
Kilimanjaro T-shirt by The North Face (c. 1994), bodysuit by Tom Ford, mountain pants by The North Face (c. 1996), harness by The North Face, helmet by The North Face (c. 1998), water bottle by The North Face (c. 1990), water bottle by The North Face (c. 2002), chalk bag by The North Face (c. 2005), carabineers, spotlight by Nite Ize.
Shirt by Adam Selman, swimsuit by Norma Kamali, pants by The North Face (c. 1996), headband by The North Face (c. 1990), goggles by Smith, harness by The North Face, helmet by The North Face (c. 1998), water bottle by The North Face (c. 1990).
Mountain hoodie by The North Face (c. 2002), top by Stella McCartney, bodysuit by Tom Ford, mountain light pants by The North Face (c. 1990), Gage the Bear by The North Face (c. 1992), Will Steiger bandanna by The North Face (c. 1989–1990), harness by The North Face, carabiners by Black Diamond and Peltz, charms by Quartersnacks.
Shirt by Valentino, swimsuit by Norma Kamali, Pamir pants (c. 1990–1994), Steep Tech fleece jacket worn as head wrap by The North Face (c. 1980s), Steep Tech fleece jackets worn around the waist by The North Face (c. 1980s), water bottle by The North Face (c. 1990)
Jacket by The North Face (c. 1998), shirt by Prada, pants by Prada, headband by The North Face (c. 1990), lumberjack bag by The North Face (c. 1996), bandanna by The North Face
Jacket and pants by Hermès, ascent vest (c. 2001) and cross-body GPS case (c. 1998) by The North Face (c. 2001), Custom hat by Creative King
Jacket by The North Face (c. 1970), shorts by Martine Rose, hat from Brooklyn Basement with patch by The North Face, goggles by The North Face (c. 1998) courtesy of Joey Ones, lumberjack bag by The North Face (c. 1996), water bottle by The North Face (c. 2002)

In this story: Photographer: Bruno Staub; Fashion editor: Mel Ottenberg; Hair and head wraps by Recine at the Wall Group using Rodin; Makeup: Chiho Omae at Frank Reps using Giorgio Armani Beauty; Model: Constance Jablonski at DNA Models; Manicurist: Maria Salandra at Vision Nation Artists using Butter London; Photographer’s assistants: Evan Browning, Ryan Petru; Fashion assistants: Malcolm Mammone, Alban Roger; Hair assistant: Kabuto Okuzawa; Digital tech: Sara Lewis; On-set production: Franco Polar; Shot at Pier 59; Special thanks to Joey Ones/GoreTexHoarders Da Bronx

A version of this story appeared in GARAGE No. 14, available for purchase here.