Photo courtesy of Gucci.

Sneak a Peek at Gucci x GARAGE's New Video Campaign

The short films premiered at the release of Gucci's new Ultrapace sneaker.

by GARAGE Magazine
|
Aug 8 2019, 6:31pm

Photo courtesy of Gucci.

Gucci is known for its inventive partnerships, and the brand held down that rep last night at its Wooster Street store by coming together with up-and-coming NYU Tisch student filmmakers to launch their new Ultrapace sneaker on Wednesday night. The filmmakers—Mary Evangelista, Pepi Ginsberg, Madeline Leshner, and Sebastian Sdaigui—were on hand for the celebration, at which each of their four short films were projected on walls as sneakerheads of all stripes came together over cocktails, mini hot dogs and Frito pie. (Our kind of party. Literally.)

If you're suffering from missed-the-party FOMO today, all four of the short films are available to watch below; Postmates yourself a Frito pie, and you'll feel like you were there.

Tagged:
Gucci
short film
Sneakers
ultrapace
GARAGE Weekly Newsletter, September 4th