Screengrab via Old Navy's Twitter.

Happy International Women's Day from Brands, Who Are Definitely Your Friends

Womanhood is a rich tapestry.

by Emma Specter
|
Mar 8 2019, 4:20pm

Screengrab via Old Navy's Twitter.

Well, folks, It's International Women's Day once again, the occasion first organized by the 1910 International Socialist Woman's Conference and now honored by that most sacred of feminist rites—your middle school enemy posting "love all the crazy girls in my life #IWD2019" bachelorette-party selfies on Instagram.

Feminism, or "the radical notion that women are people," is also the hot cause celebre for major brands to prove their generosity and tact, as they ably demonstrate on social media every International Women's Day. From lingerie to pens, there's seemingly no female-marketed item too small to be exploited for maximum woke points; let's take a look at some of our favorite displays of corporate affection for all that women do, shall we?

Ariana Grande's limited-edition Starbucks Frappucino.

On Tuesday, Starbucks announced its new Cloud Macchiato, a collaboration with singer Ariana Grande, along with a playlist for International Women's Day. Because nothing says "liberation" like a $6 mug of sugar.

Old Navy skywriting.

It's a bird! It's a plane! It's corporate feminism!

Walmart's "They Have the Spark" ad.

Walmart, a company that spent years defending itself against the biggest class action gender lawsuit in labor history, is celebrating the women in its corporate DNA with an ad titled "They Have The Spark," which highlights female employees who have risen up through the Walmart ranks. Don't get me wrong, these individual women's achievements are great, but should we applaud a company that knowingly endangers low-wage female workers for conveniently showcasing its #feminist credentials once a year?

LaCroix #sparklebesties hat giveaway.

To celebrate #IWD2019—which, somewhat appropriately, sounds more like an investigation into weapons of mass destruction than a feminist holiday—LaCroix is lavishing 100 lucky #sparklebesties (kill me, I pray daily for death) with a Pamplemousse hat. Chic!