trend forecasting

A little bit of Bradley in my life...

The Swedish company has collaborated with Virgil Abloh, but is its biggest fashion moment still in the making?

Back in February, Moschino planted the kernels (hehe) of summer 2019's hottest trend-to-be.

Instagram influencers like Eva Chen are turning the humble Sumo orange into the next avocado, with all the merch that implies.

We regret to inform you that this might soon be our reality.

The elusive field of trend forecasting has become a codified business, but a handful of renegades are questioning this big-box mentality. Is it science or magic?